nzpgoBack in 2015 Barclays Mortgages commissioned a study on the top technology that attracts homebuyers. earlier this year they partnered with YouGov for a follow-up survey on attitudes to the smart home. some of its findings are pretty surprising.
The battle for the smart Home
There are absolutely some wins for the home tech industry in the current research, for example there are now fewer people who claim not to understand what a smart home is…
Only 22% of UK homeowners surveyed in 2017 claim they’ve heard of smart home technology but don’t really understand what it means, compared to 33% in 2015.
This shows a respectable swing in the comprehension of the concepts around the smart home and can probably be attributed to the amount of marketing in the market over the last couple of years.
Anyone shopping on-line or in their local electrical super-shed can’t have failed to notice the raft of home tech that has crept in over the past half-decade or so. WiFi light bulbs, home IP CCTV cameras and smart thermostats that all pledge a utopian lifestyle.
How lots of of us actually use smart home Tech?
So then, what would you guess is the actual percentage of owners using this technology in their own homes?
The report also shows that uptake is surprisingly low, with just over 1 in 10 (13%) of UK homeowners claiming to currently use smart home technology in their home.
I think that’s probably not far off what I would have guessed, and if anything it’s maybe a little higher (I’d probably have guessed around 5% to 10%).
Και το υπόλοιπο?
So how do we get the other 87% of the population on board? Well It’s not good news for the home tech industry this time. It seems an boosted understanding doesn’t automatically translate to an boosted lust for the products.
In fact the 2017 survey shows that the appeal of all this smart technology is lost on many. It seems there’s been a significant rise in the proportion of people who have no interest in installing the tech in any way in their own home.
Over twice as lots of UK homeowners in 2017 (30%) expressing no interest in installing connected or smart home technology in the future, compared to 12 per cent in 2015.
Pinning Down the Reasons
This one is harder to explain. have people had bad experiences with early versions of the tech and made a decision that a smart home is not for them? lets face it, there have been plenty of poorly carried out new products and failed (crowd funded) startups.
The Barclays surveys points to another reason that may be the single greatest issue that’s putting potential customers off.
63% of UK adults asked expressing worry around cyber crime related to smart home technologies
Certainly the a lot more ‘Internet of Things’ devices we add to our homes the a lot more we open ourselves to the risks associated with hacking and cyber crime.
This year saw the worlds greatest DDoS attack when various IoT devices were hacked to be used to build a huge botnet. worry is growing and a lot of normal home owners or renters have neither the ability, interest, time or inclination to spend their Saturday nights updating firmware or troubleshooting the safety issues of hardware around their homes. and who can blame them.
It’s time for the smart home industry to clean up its act in this area.
The need for Speed
Perhaps unsurprisingly the most popular form of home technology is super-fast fibre optic broadband.
Of the smart home technologies provided in the survey, fibre optic broadband verified the most popular, with 32% of UK adults saying they would be interested in installing the technology
I’m surprised it’s not a higher proportion to be sincere and I imagine this number will only climb rapidly in the future as a lot more and a lot more of our communications, shopping and enjoyment counts on our Internet connection.
The Regions
Northern Ireland leads the way on interest in Solar PV renewable energy.
Northern Ireland is strongest when it pertains to solar panel uptake, with 44% of adults there interested in installing them in the future – 46% above the national average.
For general smart home uptake, the top regions are the North West and east Midlands.
The North West and east Midlands of England have the highest uptake rate of all UK regions.
And it’s Scotland that’s leading the way on overall awareness.
Nearly a quarter (24%) of those surveyed there said they’ve heard of smart home technology and fully understand what it means
Το μέλλον
The final word comes from Craig Calder, director of Barclays Mortgages, and supplies an insight into the range of budgets and the need for technology that supply a genuinely better user experience, and is not just there for the sake of the technology.
“Our previous 2015 smart home report stated that on average, UK homeowners who would spend a lot more would be ready to pay an extra £3,310 for a new home that comes fully equipped wiΗ τρέχουσα τεχνολογία, όπως τα έξυπνα συστήματα θέρμανσης και οι συσκευές. Κάποιοι δήλωσαν ότι είναι έτοιμοι να περάσουν πολύ περισσότερα από £ 10.000 επιπλέον για να κατέχουν ένα ακίνητο που είναι μπροστά από την καμπύλη. Όταν αφορά την επιλογή της τεχνολογίας για να επενδύσει, οι ιδιοκτήτες σπιτιού θέτουν πρώτα την πρακτικότητα. ”
Μπορείτε να διαβάσετε την πλήρη αναφορά εδώ
http://www.barclays.co.uk/journal/smart-home-survey-2017/
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